About GEG

Great Entertainment Group is a multi-award-winning event organiser and producer that connects brands and communities through entertainment. Our expertise lies in delivering large-scale, memorable experiences that create high-value opportunities for our partners. Through event production, we aim to: Engage. Entertain. Inspire.

Our group of companies is responsible for a diverse portfolio of events and attractions including the Hong Kong Observation Wheel, AIA Vitality Park, AIA Vitality Hub, AIA Carnival, Cirque du Soleil, The World Circus, The Grounds, and more. To date, we have reached nearly 20 million consumers through more than 200 events.

Role Overview

This role is focused on corporate communications, brand storytelling, and content leadership at group level.

As Manager – Corporate Communications & Brand Content, you will lead how GEG presents itself across corporate channels, with responsibility for the company’s voice, messaging, written content, and brand positioning. You will develop and manage communications that strengthen GEG’s reputation, support business development, and ensure consistency across the group.

This is a role for a strong communicator and writer who is confident shaping narratives, developing polished corporate content, and managing communications from a brand stewardship perspective. The position is less focused on consumer or product campaign marketing, and more focused on corporate narrative, reputation, thought leadership, PR, and B2B communications.

Key Responsibilities

Corporate Communications & Messaging

• Develop and      deliver GEG’s corporate communications strategy across external channels.

• Own and evolve      GEG’s corporate messaging, ensuring clarity, consistency, and alignment      with business priorities.

• Maintain core      brand and communications tools including messaging frameworks, company      boilerplates, media materials, and brand language guidelines.

• Act as a      guardian of GEG’s corporate identity, ensuring consistency in tone of      voice, positioning, and presentation across all communications.

Content Development & Brand Storytelling

• Lead the      planning, writing, editing, and management of corporate content across key      touchpoints.

• Create      high-quality written materials including company profiles, corporate      presentations, case studies, executive communications, website copy,      partner-facing materials, and brand narratives.

• Translate      business priorities, milestones, and achievements into compelling content      that supports reputation, visibility, and commercial credibility.

• Ensure all      corporate content reflects GEG’s brand positioning and standards.

Public Relations & Media Communications

• Develop and      manage GEG’s PR and external communications approach in partnership with      agencies or internal teams.

• Write and      oversee press releases, media materials, editorial content, and corporate      announcements.

• Build and      maintain strong relationships with relevant journalists, editors, and      industry media.

• Identify      opportunities to raise GEG’s profile through proactive media engagement      and brand storytelling.

LinkedIn & Executive Thought Leadership

• Lead GEG’s      LinkedIn content strategy and editorial calendar from a corporate brand      perspective.

• Develop content      that grows visibility, engagement, and credibility for GEG and its      leadership team.

• Support      executives with thought leadership content, profile-building      opportunities, and written communications.

• Monitor channel      performance and refine content based on insights and engagement trends.

Group Brand Alignment

• Partner with      marketing leads across the group to ensure alignment of corporate      messaging and brand positioning.

• Support the      development of materials that present GEG’s collective strengths,      capabilities, and achievements in a clear and consistent way.

• Identify      opportunities to strengthen how the group story is communicated across      subsidiaries and external audiences.

B2B Communications & Collateral

• Develop      polished B2B communications materials including pitch decks, credentials,      case studies, brochures, and sales support content.

• Ensure all B2B      collateral is well-written, strategically positioned, and on-brand.

• Represent GEG      at selected industry events and networking opportunities where      appropriate.

Awards & Industry Recognition

• Manage the      award submission calendar across the group.

• Research,      write, and coordinate compelling submissions that articulate GEG’s      innovation, impact, and achievements.

• Maximise the      communications value of nominations and wins through PR and content      amplification.

Skills & Experience

• 8+ years’      experience in corporate communications, brand communications, content,      PR, or a closely related field.

• Exceptional      writing, editing, and storytelling skills, with the ability to produce      polished content for a range of corporate audiences.

• Strong      experience developing and managing corporate messaging, brand      narrative, and external communications.

• Demonstrated      ability to act as a brand steward, ensuring consistency across      written and visual communications.

• Experience in      PR, media relations, and thought leadership content development.

• Strong      understanding of LinkedIn as a corporate communications and executive      profiling platform.

• Experience      creating B2B materials such as presentations, case studies, credentials,      and corporate profiles.

• Comfortable      working across multiple stakeholders and business units in a fast-paced      environment.

• Highly      organised, proactive, and detail-oriented.

• Experience in      entertainment, media, live events, or related sectors is an advantage.

• Basic design      sensibility or light design capability is a plus.