Brand awareness: Asia Miles & Cathay
Event sponsorship and unique experiences to drive loyalty and awareness
We have a long standing relationship with Asia Miles, developed over years of strong results and collaboration.
As a carnival partner over several consecutive years, we built activation opportunities and money-can’t-buy experiences to support the brand’s goals.
In addition to celebrating milestones, we have worked together to build a compelling offering for Asia Miles’ members including access to some of Hong Kong’s most popular events.
More recently, this included The Grounds which offered activation and redemption opportunities during a challenging market environment.