Brand awareness: Asia Miles & Cathay

Event sponsorship and unique experiences to drive loyalty and awareness

We have a long standing relationship with Asia Miles, developed over years of strong results and collaboration.

As a carnival partner over several consecutive years, we built activation opportunities and money-can’t-buy experiences to support the brand’s goals.

In addition to celebrating milestones, we have worked together to build a compelling offering for Asia Miles’ members including access to some of Hong Kong’s most popular events.

More recently, this included The Grounds which offered activation and redemption opportunities during a challenging market environment.

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