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Community engagement: Tesla

Community engagement, education and brand activation

In partnership with Tesla and the Great European Carnival, we launched STEM at the AIA Carnival - a community outreach programme to inspire the next generation of STEM leaders.

We worked closely with students from the Faculty of Education at the Hong Kong University and instructors from Techbob Academy to develop a relevant and engaging programme with Tesla.

Students learnt how electric cars run, discussed the environmental benefits of zero-emissions cars and the scientific principles behind carnival rides.

The Carnival acted as a huge outdoor classroom and provided a platform for aspiring teachers to develop their skills.

We attracted over 3,000 students from 60 schools and generated media attention.





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