Experiential: BMW

Unique customer engagement experience and continued brand activation

Through a partnership with The Grounds, BMW launched the new M series on-site. Press and invited guests witnessed the debut of four new BMW M models and the first-ever BMW M motorcycle. 

The three day-experience offered a unique consumer engagement opportunity at Hong Kong’s premier socially-distanced drive-in movie experience. 

Guests were treated to branded BMW goodie bags and customised meal sets while watching a film under the spectacular Hong Kong skyline.

The partnership successfully delivered a ‘talk of the town’ event with images and footage that have been shared globally.

Brand activation continued post-event as the car display and on-screen content remained visible during regular screenings.

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