Strategic partnership: AIA & The Hong Kong Observation Wheel
A long standing partnership to relaunch an icon.
We transformed The Hong Kong Observation Wheel (HKOW) into an iconic destination for community engagement and family-fun through a historic tender in partnership with AIA and the Hong Kong Government.
We led the upgrade of The HKOW in line with the government’s vision to reinvigorate the harbourfront and AIA’s mission, to help people live Healthier, Longer, Better Lives. This included the creation of the AIA Vitality Park - an active lifestyle hub providing free fitness and wellness classes for all to enjoy.
The HKOW and its surrounds are operated, managed and marketed by Great Entertainment Group companies and affiliates. This includes continual activation, event planning and promotions.
2 million
guests annually
100,000
events and classes
>HK$270 million
media value generated
