About us
We are multi-awarding winning producers who connect brands and communities through entertainment.
We are
Bold
In our industry, it’s important to lead the way and pre-empt market demands.
We’re pioneers who celebrate creativity. We are open-minded, unafraid of big ideas and challenging the status quo.
We have permission to play, dream and do.
Latest awards
Innovative Use of Technology
Best Live Event
Best Game Changer
Best Use of Technology
The businesses in our network provide expertise and complementary services for cutting edge delivery across the Great Entertainment Group:
Family entertainment, community engagement, tourism
Ticketing and event management technology
- Affiliate -
Premium event production and brand activations
- Affiliate -
Integrated marketing, multimedia production, charity partnerships and education.
We harness group synergies and expertise, including:
Global footprint, experienced leadership
Our leadership team which spans the US, Europe and Asia, has managed and operated local and touring productions across the globe.
Local market knowledge
We are attuned to the local market and understand how to customise delivery to engage audiences and move the needle for our partners.
Strong government relations
By partnering with local bodies to understand their aims and visions, we win tenders, gain licenses and deliver creative outcomes for the communities in which we operate.
10 million consumers engaged
Our
Capabilities
Event
Production
We continually develop creative experiences to entertain, engage, and inspire. We serve audiences across generations, from all walks of life. We anticipate trends and deliver ahead of market demands.
Ticketing & Event Management
Full-spectrum online and onsite ticketing solutions. Capabilities include cashless payments, access control, sales analytics and brand activation opportunities for our partners.
Media
production
From video production and animation to ATL advertising and onsite branding - Agenda and South Central Media are the creative powerhouse behind the Great Entertainment Group.
Marketing & Programming
Our team plans activation and marketing activities to reach the right audiences for our partners. We integrate programmes with education and charitable initiatives to connect with local communities.
Commercial Partnerships
Through strategic partnerships, we connect brands to their audiences. We deliver measurable commercial outcomes and purposeful engagement for the businesses we work with.
Management
& Operations
Customer service is deeply ingrained in our business. Our experienced team recruits and trains staff to deliver quality experiences and guide our partners to maximise activation opportunities.
Launching a product?
Our support for this landmark attraction, making it substantially more affordable with tickets at HK$20 per ride, along with the creation of the AIA Vitality Park at the Hong Kong Observation Wheel, to which the general public will be able to access for free, are important ways by which AIA can reinforce its commitment to helping people live healthier, longer, better lives.
Stuart Spencer, Chief Marketing Officer, AIA