About us

We are multi-awarding winning producers who connect brands and communities through entertainment.

We are

Bold

In our industry, it’s important to lead the way and pre-empt market demands.


We’re pioneers who celebrate creativity. We are open-minded, unafraid of big ideas and challenging the status quo.
 

We have permission to play, dream and do.

 

Latest awards

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Best Health & Wellness Event 2022

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Best Live Event 2022

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Best Outdoor Event 2022

The businesses in our network provide expertise and complementary services for cutting edge delivery across the Great Entertainment Group:

Hong Kong Observation Wheel and TECL Logos

Family entertainment, community engagement, tourism

Zicket Logo

Ticketing and event management technology

GBME Logo

- Affiliate -
Premium event production and brand activations

Agenda and SCM logos

- Affiliate -
Integrated marketing, multimedia production, charity partnerships and education.

We harness group synergies and expertise, including:

Global footprint, experienced leadership

Our leadership team which spans the US, Europe and Asia, has managed and operated local and touring productions across the globe.

Local market knowledge

We are attuned to the local market and understand how to customise delivery to engage audiences and move the needle for our partners.

Strong government relations

By partnering with local bodies to understand their aims and visions, we win tenders, gain licenses and deliver creative outcomes for the communities in which we operate.

10 million consumers engaged

Our 
Capabilities

Event
Production

We continually develop creative experiences to entertain, engage, and inspire. We serve audiences across generations, from all walks of life. We anticipate trends and deliver ahead of market demands. 

Ticketing & Event Management

Full-spectrum online and onsite ticketing solutions. Capabilities include cashless payments, access control, sales analytics and brand activation opportunities for our partners.

Media
production

From video production and animation to ATL advertising and onsite branding - Agenda and South Central Media are the creative powerhouse behind the Great Entertainment Group.

Marketing & Programming

Our team plans activation and marketing activities to reach the right audiences for our partners. We integrate programmes with education and charitable initiatives to connect with local communities.

Commercial Partnerships

Through strategic partnerships, we connect brands to their audiences. We deliver measurable commercial outcomes and purposeful engagement for the businesses we work with.

Management
& Operations

Customer service is deeply ingrained in our business. Our experienced team recruits and trains staff to deliver quality experiences and guide our partners to maximise activation opportunities. 

Launching a product?

Our support for this landmark attraction, making it substantially more affordable with tickets at HK$20 per ride, along with the creation of the AIA Vitality Park at the Hong Kong Observation Wheel, to which the general public will be able to access for free, are important ways by which AIA can reinforce its commitment to helping people live healthier, longer, better lives.

Stuart Spencer, Chief Marketing Officer, AIA