The AIA Vitality Hub
Free Health and Wellness Events at a Pioneering Facility.
We continually seek new ways to support our brand partner, AIA, in activating its brand promise to help people live healthier, longer, better lives.
We saw an opportunity to deliver on our commitment by creating a platform for free health and wellness events accessible to the whole community. We built a pioneering facility, at the Hong Kong Observation Wheel, which we activate with year-round programming for a multi-generational audience.
Programming and Partnerships
We programme the AIA Vitality Hub with more than 50 group sessions a month that cater to all demographics and abilities. Classes and events include a mix of traditional, modern and progressive activities that build skills, provide knowledge and benefit the mind and body.
We partner with over 100 leading, community-based trainers to offer a dynamic schedule to benefit the whole community.
To inspire health and wellness from a young age, we deliver classes for children aged 18 months to teens with our partners Rugbytots and kids Acro Yoga with MOVE Studio. For adults, classes range from Capoeira to Tai Chi.
We host health talks from nutritionists at PURE Nutrition and a range of topical discussions and workshops.